The WOW Awards for Outstanding Customer Service

What are the WOW! Awards about?

It's not enough for the customer to be 'always right' any more. He or she shouldn't have to argue the case. Dazzling customer service is the only way to guarantee customer loyalty. Price competition and product promotion have a role to play, but the smartest companies are recognising that their greatest assets are their own people and their existing customers. When they work well together, business snowballs.

Superior customer service doesn't have to cost much. It can be as simple as remembering a name or giving a customer a call to see how they are getting on with their new purchase.

The WOW! Awards™ recognise those companies that go further and deliver awesome service. They understand that customers are their lifeblood and treat them how they would wish to be treated in an ideal world. At this website, you can [read the inspirational stories] of WOW! Award winners and can [nominate a winner] yourself. If you run a business, you can discover our services to help you add WOW! to your business.

Live dangerously and enjoy the adventure!

Derek Williams

Starshooter!

The WOW! Awards are please to have launched in Scotland!

We are now working alongside Quality Scotland. Quality Scotland is a not-for-profit organisation that promotes Business Excellence across Scotland in the private, public and voluntary sectors. With over 200 members, we hope to spread The WOW! Awards into many Scottish businesses.

The first Scottish organisation to join The WOW! Awards was West Lothian Council. Find out what they are doing at www.westlothian.gov.uk. So to all the Scottish businesses out there, this is an opportunity to help implement The WOW! Awards into your business and you could ultimately go through to an awards ceremony!

Lynda King Taylor

Lynda has just joined 'The WOW! Awards' as Marketing Executive. Read Lynda's latest newsletter.

www.lyndakingtaylor.com Lynda King Taylor is recognised as one of the UK's best gurus on cultural change, improving quality, value for money and performance at the customer service and brand reputation delivery levels.

When it comes to leadership and business excellence, Alex Linkston West Lothian Council in Scotland constantly drive up the standards. He heads the only UK unitary Council to receive a corporate Charter Mark - the UK Government's gold award for excellence in customer service. Alex discusses with Lynda, WOW's marketing executive their latest ambitions.

Public Sector Procurement can be longwinded and ludicrous, especially dealing with complex technological issues. The Scottish Parliament, with its selected supplier LogicaCMG, demystified the procurement process & got to grips with competitive dialogue. Lynda King Taylor illustrates how an innovative service solution has the Scots leading the way. See more articles at www.lyndakingtaylor.com

Looking for the '3-Dimensional Care' Workbook?

Derek Williams' workbook will help you bring WOW! to you business and it's only available from us. View a [chapter-by-chapter guide] and a free extract to download or use our [order form] to get a copy.

How Do You Do The WOW?

As you probably know, The WOW! Awards™ is now a very special category of The National Customer Service Awards. Special because it is the only category that is based purely on customer nominations.

So I regularly have businesses calling me, asking me how they can enter The WOW! Awards™. The simple answer is that they can't. But they can of course tell their customers about the awards and invite them to make a nomination.

Just think about this for a moment.

How about saying to your customers, "If we have given you poor service then tell us. Or if we have given you excellent customer service please tell The WOW! Awards."

This becomes a powerful invitation to your customers for them to provide feedback. In itself it is also a powerful team commitment to your customer service.

And imagine how your team will feel when they start to get nominated for The WOW! Awards™. If they received a nomination for excellent service do you think that their service commitment would increase or decrease?

There are many ways in which you can tell your customers about The WOW! Awards™. A feedback page with a link to The WOW! Awards™ on your website might be one way. Or a feedback form at your place of business could work well.

FREE! Get the WOW! Awards Newsletter NOW!

[Get monthly updates] and be inspired by regular stories of companies who excel at customer service. Discover ideas that you can use in your own organisation to improve customer service and team happiness.

Each day I receive a little report that tells me about new people who've signed up to receive The WOW! Awards™ newsletters. And what I find fascinating is to look at the places around the world where these people live.

Last week I was absolutely delighted when Mohammed Hersi joined us. Mohammed is General Manager at the Whitesands Hotel in Mombasa.

We regularly get new members from the UK, the USA and Australia. But Mohammed is our first new member from Mombasa. And it thrills me to think that we have this community of people around the world who are passionate about customer service. In fact, there are now people in at least 31 countries who receive these newsletters.

Many of the people who receive these newsletters are in business. And in addition, college lecturers and trainers in customer service use these articles as case studies with their students.

If you enjoy reading these newsletters, and get real value from them, then please do pass them on to your friends, your colleagues and other people who would like to improve their customer service.

Anyone can receive these newsletters completely free of charge simply by [registering their e-mail address].

"Just to say that this month's newsletter really hit the spot."

Carrie Marshall - Foster